Why did you get rid of the Toothpaste?

While toothpaste is pretty convenient, from an environmental standpoint, it's a bit of a disaster — with an estimated 1 billion tubes tossed annually. Plus, one of our goals is to sell products that are concentrated — eliminating fillers (even water) whenever we can. 

To continue making a paste, we would have had to compromise the purity of our ingredient deck by adding "industry accepted" antibacterials/preservatives — a line we will not cross.

We will not bend when it comes to adding  any suspect ingredients into our products — this includes things like naturally derived/“supposedly benign” preservatives. Taking the water out of the paste removes these concerns since, without it, we remove the possibility of unwanted bacterial growth.

Improving our health, while improving the health of our planet is one of our core values and we believe they co-create each other.